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with Affluent Living Publications
Affluent Living Publications (ALP is a division
of Affluent Target Marketing, Inc.) prides itself on pioneering
an effective direct mail trade publication to the upscale
homeowner. We have positioned ourselves as a forerunner in
creating the Affluent Living Publication network. The combined
programs give us great crossover media capabilities. ALP offers
its advertisers a vehicle that allow s them to educate their
prospects, while introducing their products with a "soft
sell" approach, which in turn makes the sales job much
more effective for the company.
Affluent Living Publications is the largest
U.S. network of targeted direct mail publications, currently
reaching over 5 million upscale homeowners in 13 states with
27 editions.
ALP's approach is highly effective at matching
information with the busy lifestyle of ALP's readers: a completely
convenient and user friendly publication. All publications
have been modeled after an upscale home show in print format
that allow s the reader the ability to shop for products without
leaving the convenience of their home.
Our Mission Statement: Affluent Target Marketing, Inc. publishes
stylish, informative lifestyle publications for a reader who
doesn't have time to read everything. They do, however, have
disposable incomes enabling them to buy what they want when
it is tastefully presented to them. Our readers prefer to
do business with companies that are skilled and experts in
their fields. ALP reaches and provides the upscale homeowner
valuable and pertinent information in the convenience of their
homes via their mailbox! Much like a concierge, we personally
shop for the best in products and services and make it easy
for them to access our business supporters.
The
Organization:
Affluent Living Publications (ALP is a division of Affluent
Target Marketing, Inc.) prides itself on pioneering an effective
direct mail trade publication to the upscale homeowner. We
have positioned ourselves as a forerunner in creating the
Affluent Living Publication network, (keyaccess.com; affvideo.com).
The combined programs give us great crossover media capabilities.
ALP offers its advertisers a vehicle that allow s them to
educate their prospects, while introducing their products
with a "soft sell" approach, which in turn makes
the sales job much more effective for the company.
Sales
Personnel:
Affluent Living Publications' marketing consultants are highly
trained professionals that serve as "personal shoppers"
for our 5million+ readers. They select only the highest quality
products and services to be represented in the publication
for the benefit of both the reader and business.
The
Lists:
ALP's recipient lists are custom created from county tax records
(the most accurate information available)List creation is
the cornerstone of our program. We have had over 24 years
of experience selecting the TOP 25% of the homeowner market.
The
Art Department:
Our art department has had numerous years of experience in
creating ads and articles that are interesting, creative and
sensitive to our affluent reader's interest.
The
Editorial Department:
Our editorial staff works very closely with the public relations
departments of our advertisers and/or directly with our customers
to create informative and action motivating articles.
At
a Glance:
Affluent Living Publications is the largest U.S. network of
targeted direct mail publications, currently reaching over
5million upscale homeowners in 13 states with 27 editions.
ALP's
approach is highly effective at matching information with
the busy lifestyle of ALP's readers: a completely convenient
and user friendly publication. All publications have been
modeled after an upscale home show in print format that allow
s the reader the ability to shop for products without leaving
the convenience of their home.
Our
Mission Statement:
Affluent Target Marketing, Inc. publishes stylish, informative
lifestyle publications for a reader who doesn't have time
to read everything. They do, however, have disposable incomes
enabling them to buy what they want when it is tastefully
presented to them. Our readers prefer to do business with
companies that are skilled and experts in their fields. ALP
reaches and provides the upscale homeowner valuable and pertinent
information in the convenience of their homes via their mailbox!
Much like a concierge, we personally shop for the best in
products and services and make it easy for them to access
our business supporters.
Our
Readers:
Affluent Living Publications readers are well educated, "buy-it
yourselfers " who are busy and look for convenience when
choosing where to shop and what to buy. They prefer paying a
little more for a company that respects their time and can work
around their busy schedules. Highlights:
Established 1980 with 100,000 homes reached
2003
(Rate Base) Circulation: 2,367,000 homes reached & growing!
Circulation
Verified: U.S. Postal Receipt Audited
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