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Basic
design services include: ONE LAYOUT with supplied art, one black
and white faxed proof, typo's fixed, phone numbers and expirations
and a courtesy b/w faxed proof after corrections. Charges as
below:
Double
Truck $250
Color scan $40
Full
Page ad $175
Color
line art scan $35
2/3
Page ad $150
B/W
scan $25
1/2
Page ad $125
Our
stock photos $25
1/3
Page ad $100
Emailed
lo-res proof* $10 (*see disclaimer)
Editorial
layout $75
Color
proof of ad $20
Disclaimer
PDF
digital proofs will look different on different monitors or
printers - they are meant to give you a better proof than
a B&W fax, but not accurate to what will print in the
publication.
Digital
color proofs are not completely accurate to web press printing
and may not reach you before press time.
We
have a limited amount of stock art here for your use.
For
more specific needs, you can visit www.fotolia.com
for a catalog of high resolution images. Let
your sales rep know which image number you wish to use and
we will purchase licence to use it in our publications.
Custom
Graphic Design Services
If
you would like us to build your ad, Custom Graphic Design
Services Are Available.
Pay same charges as above PLUS extra charges based upon how
many artist hours are used. We will give you an estimate after
reviewing your material. This service offers more custom design
choices, help with ad copy and image selection
The
art department will fax proofs of your ad/article to you and
your sales representative. Please check them carefully—especially
your address and phone number—and respond promptly by fax
with your signed approval or corrections. Any changes requiring
new work will incur extra charges, any material accepted late
into our art department must be signed off immediately upon
receiving your proof. Please give your proof priority to help
your advertising be successful.
Art
Return
Please
make all art return requests through your sales rep. Even if
you write "return" on your disks, the art department
will not return it without a request from your rep.
Art
Going To Other Publishers
We
are unable to email your high-res ad to other publications AT
THIS TIME.
For your ad to be put on a CD, please contact your sales rep
and allow 5 working days. This charge is $50.00
*For
bleed ads, keep all illustrative and type material not
intended to bleed, 1/2" away from all sides to allow for
trim.
Digital
Specifications
CD
or Zip disks only. NO FLOPPIES! Label all disks with advertiser's
name, issue, sales rep and phone number. Include all fonts,
high-res photos, illustrations, etc. Provide color proof of
ad and printout of disk's contents menu highlighting the file(s)
we are to use if there are multiple files on the disk. QuarkXPress,
Illustrator EPS and Photoshop EPS or TIFF (high-res, 300 dpi)
files only. Do not reduce photos more than 70% or enlarge
them more than 150%. Hi-Res PDFs must be the correct size
at 300 dpi. Please do not build your ad in Illustrator. Illustrator
is for maps, illustrations or logos only. Spot colors must
be converted to CMYK. All color files must be in CMYK format.
Postscript fonts only. If true type or multiple master fonts
are used, we will substitute similar postscript fonts, and
your ad may not look the same. Do not use Quark font styles
(from the Quark measurement tool bar). ANY MATERIALS
NOT TO SPEC WILL INCUR CHARGES. If you send a digital
file that is flattened, we will not be able to make changes
for you. We are not responsible for color quality from client's
digital materials.
***PC
Customers
Although we are a MAC environment, most PC files will work.
But we do have problems with PC fonts. If fonts are not embedded
in the file, we will have to replace them with similar fonts
that we have. This means, that if you have custom fonts, we
may not be able to match them. We will do our best to accommodate
PC files. We will contact you if we are unable to work with
your files.
Acceptable
Art
Transparencies,
slides and prints are good. Brochures don't reproduce well
& should be a last resort. Negatives are NOT acceptable
art.
COVERS: Transparencies, slides or professional scans only.
Emailing Images
TO
EMAIL IMAGES: SEE DIGITAL SPECS ABOVE (see staff below) Only email the images we will need as we are unable to
store extra images.
Save your images as jpegs and send as an attachment in your
email message that will identify your company name, your sales
rep's name, the magazine issue you will be in, a contact name
and phone number.
To send a PDF be sure it's the correct size, with all the
corrections made and client approval because we will be unable
to make adjustments or changes to PDF's. WE WILL ONLY OPEN ATTACHMENTS THAT ARE CLEARLY LABELED.
FTP
Your Materials Directly To Our Server •Return
To Menu
What
is FTP?
FTP stands for File Transfer Protocol. It makes possible the
transfer of large files or groups of files directly from one
network to another, without the speed restraints imposed by
web browsers or e-mail providers. Click
Here to learn more.
Word
count may vary depending on the quantity, size, and configuration
of photos/illustrations.
NOTE:
Articles do not need to reach maximum word count. Succinct
articles with attractive photos and well-written copy may
receive better responses than lengthy articles. Text should
be typed, printed neatly or preferably provided in any word
processing program on a PC or MAC disk.
The
art department reserves the right to edit materials as needed.
Editorial
Policy:
Editorial
contributions are welcome and considered on content, interest
to our readers, space, and art quality. They are not to be used
for a second ad and inappropriate material will be declined.
Editorial is defined as all articles that are listed in the
Table of Contents. Articles must be of general interest to the
readers. Articles should provide valuable information, describe
a product, service, concept, event, "how to...", etc.
Articles are NOT for self promotion. They must
not be about a company or its specific attributes. The company
sponsoring the article will be listed at the end of the article
to enable the reader to contact the sponsor for more information.
It may include one factual and informative sentence such as
"for a free estimate," or "for a company with
20 years experience." Bold type is used only for subheads.
Italics, exclamation marks and quotation marks are used for
emphasis at the editor's discretion.
