| Basic Graphic Design Services: | ||||||||||||||||||||||||||||||||||||||
| Basic design services include: ONE LAYOUT with supplied art, one black and white faxed proof, typo's fixed, phone numbers and expirations and a courtesy b/w faxed proof after corrections. Charges as below: | ||||||||||||||||||||||||||||||||||||||
| Double Truck $250 |
Color scan $40 | |||||||||||||||||||||||||||||||||||||
| Full Page ad $175 | Color line art scan $35 | |||||||||||||||||||||||||||||||||||||
| 2/3 Page ad $150 | B/W scan $25 | |||||||||||||||||||||||||||||||||||||
| 1/2 Page ad $125 | Our stock photos $25 | |||||||||||||||||||||||||||||||||||||
| 1/3 Page ad $100 | Emailed lo-res proof* $10 (*see disclaimer) | |||||||||||||||||||||||||||||||||||||
| Editorial layout $75 | ||||||||||||||||||||||||||||||||||||||
| Color proof of ad $20 | ||||||||||||||||||||||||||||||||||||||
| Disclaimer | ||||||||||||||||||||||||||||||||||||||
| PDF digital proofs will look different on different monitors or printers - they are meant to give you a better proof than a B&W fax, but not accurate to what will print in the publication. Digital color proofs are not completely accurate to web press printing and may not reach you before press time. |
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| Stock Art | ||||||||||||||||||||||||||||||||||||||
| We have a limited amount of stock art here for your use. For more specific needs, you can visit www.picturequest.com for a catalog of royalty free high resolution images available to you to purchase directly from them. |
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| Custom Graphic Design Services | ||||||||||||||||||||||||||||||||||||||
| If
you would like us to build your ad, Custom Graphic Design Services Are
Available. Pay same charges as above PLUS extra charges based upon how many artist hours are used. We will give you an estimate after reviewing your material. This service offers more custom design choices, help with ad copy and image selection |
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| Approving Proofs: | ||||||||||||||||||||||||||||||||||||||
| The art department will fax proofs of your ad/article to you and your sales representative. Please check them carefully—especially your address and phone number—and respond promptly by fax with your signed approval or corrections. Any changes requiring new work will incur extra charges, any material accepted late into our art department must be signed off immediately upon receiving your proof. Please give your proof priority to help your advertising be successful. | ||||||||||||||||||||||||||||||||||||||
| Art Return | ||||||||||||||||||||||||||||||||||||||
| Please make all art return requests through your sales rep. Even if you write "return" on your disks, the art department will not return it without a request from your rep. | ||||||||||||||||||||||||||||||||||||||
| Art Going To Other Publishers | ||||||||||||||||||||||||||||||||||||||
| We
are unable to email your high-res ad to other publications AT THIS TIME. For your ad to be put on a CD, please contact your sales rep and allow 5 working days. This charge is $50.00 |
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| Print Ready Digital Files | ||||||||||||||||||||||||||||||||||||||
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| Digital Specifications |
| CD or Zip disks only. NO FLOPPIES! Label all disks with advertiser's name, issue, sales rep and phone number. Include all fonts, high-res photos, illustrations, etc. Provide color proof of ad and printout of disk's contents menu highlighting the file(s) we are to use if there are multiple files on the disk. QuarkXPress, Illustrator EPS and Photoshop EPS or TIFF (high-res, 300 dpi) files only. Do not reduce photos more than 70% or enlarge them more than 150%. Hi-Res PDFs must be the correct size at 300 dpi. Please do not build your ad in Illustrator. Illustrator is for maps, illustrations or logos only. Spot colors must be converted to CMYK. All color files must be in CMYK format. Postscript fonts only. If true type or multiple master fonts are used, we will substitute similar postscript fonts, and your ad may not look the same. Do not use Quark font styles (from the Quark measurement tool bar). ANY MATERIALS NOT TO SPEC WILL INCUR CHARGES. If you send a digital file that is flattened, we will not be able to make changes for you. We are not responsible for color quality from client's digital materials. ***PC
Customers |
| Acceptable Art |
| Transparencies,
slides and prints are good. Brochures don't reproduce well & should be
a last resort. Negatives are NOT acceptable art. |
| Emailing Images |
| TO
EMAIL IMAGES: SEE DIGITAL SPECS ABOVE (see staff below) |
| FTP Your Images Directly To Our Server |
|
What
is FTP? |
| Editorial Services/Policy | |
| Maximum Word Count For Articles: | |
| 1/3 page-with art..........200 words | 1/3 page-no art..........300 words |
| 1/2 page-with art..........300 words | 1/2 page-no art..........450 words |
| Full page-with art.........550 words | Full page-no art..........800 words |
| Word count may vary depending on the quantity, size, and configuration of photos/illustrations. NOTE: Articles do not need to reach maximum word count. Succinct articles with attractive photos and well-written copy may receive better responses than lengthy articles. Text should be typed, printed neatly or preferably provided in any word processing program on a PC or MAC disk. |
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| The art department reserves the right to edit materials as needed. | |
| Editorial Policy: | |
Editorial contributions are welcome and considered on content, interest to our readers, space, and art quality. They are not to be used for a second ad and inappropriate material will be declined. Editorial is defined as all articles that are listed in the Table of Contents. Articles must be of general interest to the readers. Articles should provide valuable information, describe a product, service, concept, event, "how to...", etc. Articles are NOT for self promotion. They must not be about a company or its specific attributes. The company sponsoring the article will be listed at the end of the article to enable the reader to contact the sponsor for more information. It may include one factual and informative sentence such as "for a free estimate," or "for a company with 20 years experience." Bold type is used only for subheads. Italics, exclamation marks and quotation marks are used for emphasis at the editor's discretion. Art Department
Staff Dawn Dowlatshahi David Marchand Tamra Flesch Michael Ornelas Elizabeth Orozco Chelsea Reda Keith Garcia Brandon Sandors Nadean Coleman Vanessa Noy
Conley Caitlin Feener Jamie Refuerzo Manuel Subia
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