What
is the circulation of Affluent Living Publications?
Over
3.6 million affluent homes in thirty five zoned editions
and
growing rapidly.
Is
the circulation guaranteed?
Yes.
Affluent Living Publications provides postal receipts and
is listed in Standard Rate & Data.
Who
receives Affluent Living Publications?
The
top 25% of affluent homeowners with the highest income,
property values and home square footages.
How
is it delivered?
Direct-mail,
third class carrier route presort, direct to the affluent
homeowner's mailbox by name.
When?
Bi-monthly
(6 times per year per area).
What
is Affluent Living Publications?
Affluent
Living Publications is the affluent homeowner's guide
designed
to generate business from prime income households. It is
a
"trade publication" to homeowners. In June 1980, 100,000
copies were mailed to middle and upper income single family
dwellings
in coastal Orange County. Today, Affluent Living has a total
circulation of over 3.6 million prime income homeowners serving
the eighteen states.
Why
was Affluent Living Publications created?
There
are more products and services available now than ever before,
yet people have less time to research them. Affluent Living
Publications offers an informative, free magazine via computerized
direct mail to help your company communicate more effectively
with the affluent consumers in your market. We deliver the
magazine to their mailbox so your message can be reviewed
in the convenience of their home.
Why
Affluent Living Publications?
For
local businesses: With regional editions, local businesses
can effectively take advantage of high circulation to prime
prospects in their immediate geographical areas. For regional/national
advertisers: Affluent Living has high concentration in
prime economic and sales regions; a concentration unobtainable
in national magazines. Thus, advertising dollars become targeted
to areas of greatest potential return.
Why
is Affluent Living Publications read?
Affluent
Living Publications educates the consumer about their most
prized possession: their home and lifestyle. The editorial
content of Affluent Living is designed to provide information
to assist them in their buying decision and to educate them
on services and products. Today's consumer is extremely busy
and doesn't have time to research what is available, so Affluent
Living Publications does their homework for them.
How
does Affluent Living Publications do it?
From
1977-80, Affluent Living Publications surveyed and analyzed
consumer, economic and retail sales, and advertising trends.
The company's goal was to develop successful regional
publications. That meant developing a product that performed.
What
are the prime ingredients of success?
Circulation,
prime prospects, readership and cost effectiveness.
How
does Affluent Living Publications combine those ingredients?
With
Affluent Living Publications, both quantity and quality of
circulation are controlled. Affluent Living Publications saturates
the single-family homes in each region, selecting only prime
income homeowners. For readership, Affluent Living Publications
surrounds advertising with articles of common interest to
homeowners. No wasted circulation and a no-frills approach
towards publishing ensures the lowest and most efficient cost.
What
type of companies should utilize the direct marketing of Affluent
Living Publications?
Businesses
that sell products and services predominantly to the affluent
customer. Does your company sell to the customer earning more
than the average income consumer? Does your business' product
or service have unique selling features, such as extensive
experience, superior service or warranty coverage? Do the
readers of the magazines published by Affluent Living buy
your product or service? If you said "yes" to any of these
questions, Affluent Living Publications can expand your customer
base.
What
is the publication's basic marketing concept?
Many
companies currently utilize direct mail, but distribution
is limited because of high costs. Creating and mailing an
interesting, well-received direct mail piece can be expensive
and time consuming. Affluent Living publications offers an
opportunity for your business to share with other businesses
the cost of reaching highly desirable customers. These customers
can be reached at a fraction of the time and expense of a
singular mailing.
What
about my local City/Home & Garden magazine?
The
typical home & garden magazine in any given area has a circulation
of 40,000. These numbers include apartment residents and homeowners
with low income levels. The average circulation of each Affluent
Living Publications regional magazine exceeds 100,000 affluent
homeowners. Do the math. You're missing over 50% of your market
with the small, local publications.
What
separates Affluent Living Publications from the competition?
We
have over 29 years of experience creating direct mail marketing
programs and have successfully started 35 magazines in
17 states. Our program is simple: we use a carefully selected
list, the best delivery system (U.S. Post office), and a
well designed magazine as an envelope to deliver your message.
Where
is it delivered?
Thirty Five zoned editions covering:
Do
I have to run in all areas?
It's
flexible. You may choose one edition or any combination
of editions.
Why
is it so effective?
Excellent
circulation, targeted demographics, total market penetration,
long table life. Plus Affluent Living Publications effectively
reaches the most impressive market-the upscale homeowner. |
