What is the circulation of Affluent Living Publications?
Over 3.6 million affluent homes in thirty five zoned editions and growing rapidly.
Is the circulation guaranteed?
Yes. Affluent Living Publications provides postal receipts and is listed in Standard Rate & Data.
Who receives Affluent Living Publications?
The top 25% of affluent homeowners with the highest income, property values and home square footages.
How is it delivered?
Direct-mail, third class carrier route presort, direct to the affluent homeowner's mailbox by name.
When?
Bi-monthly (6 times per year per area).
What is Affluent Living Publications?
Affluent Living Publications is the affluent homeowner's guide designed to generate business from prime income households. It is a "trade publication" to homeowners. In June 1980, 100,000 copies were mailed to middle and upper income single family dwellings in coastal Orange County. Today, Affluent Living has a total circulation of over 3.6 million prime income homeowners serving the eighteen states.
Why was Affluent Living Publications created?
There are more products and services available now than ever before, yet people have less time to research them. Affluent Living Publications offers an informative, free magazine via computerized direct mail to help your company communicate more effectively with the affluent consumers in your market. We deliver the magazine to their mailbox so your message can be reviewed in the convenience of their home.
Why Affluent Living Publications?
For local businesses: With regional editions, local businesses can effectively take advantage of high circulation to prime prospects in their immediate geographical areas. For regional/national advertisers: Affluent Living has high concentration in prime economic and sales regions; a concentration unobtainable in national magazines. Thus, advertising dollars become targeted to areas of greatest potential return.
Why is Affluent Living Publications read?
Affluent Living Publications educates the consumer about their most prized possession: their home and lifestyle. The editorial content of Affluent Living is designed to provide information to assist them in their buying decision and to educate them on services and products. Today's consumer is extremely busy and doesn't have time to research what is available, so Affluent Living Publications does their homework for them.
How does Affluent Living Publications do it?
From 1977-80, Affluent Living Publications surveyed and analyzed consumer, economic and retail sales, and advertising trends. The company's goal was to develop successful regional publications. That meant developing a product that performed.
What are the prime ingredients of success?
Circulation, prime prospects, readership and cost effectiveness.
How does Affluent Living Publications combine those ingredients?
With Affluent Living Publications, both quantity and quality of circulation are controlled. Affluent Living Publications saturates the single-family homes in each region, selecting only prime income homeowners. For readership, Affluent Living Publications surrounds advertising with articles of common interest to homeowners. No wasted circulation and a no-frills approach towards publishing ensures the lowest and most efficient cost.
What type of companies should utilize the direct marketing of Affluent Living Publications?
Businesses that sell products and services predominantly to the affluent customer. Does your company sell to the customer earning more than the average income consumer? Does your business' product or service have unique selling features, such as extensive experience, superior service or warranty coverage? Do the readers of the magazines published by Affluent Living buy your product or service? If you said "yes" to any of these questions, Affluent Living Publications can expand your customer base.
What is the publication's basic marketing concept?
Many companies currently utilize direct mail, but distribution is limited because of high costs. Creating and mailing an interesting, well-received direct mail piece can be expensive and time consuming. Affluent Living publications offers an opportunity for your business to share with other businesses the cost of reaching highly desirable customers. These customers can be reached at a fraction of the time and expense of a singular mailing.
What about my local City/Home & Garden magazine?
The typical home & garden magazine in any given area has a circulation of 40,000. These numbers include apartment residents and homeowners with low income levels. The average circulation of each Affluent Living Publications regional magazine exceeds 100,000 affluent homeowners. Do the math. You're missing over 50% of your market with the small, local publications.
What separates Affluent Living Publications from the competition?
We have over 29 years of experience creating direct mail marketing programs and have successfully started 35 magazines in 17 states. Our program is simple: we use a carefully selected list, the best delivery system (U.S. Post office), and a well designed magazine as an envelope to deliver your message.
Where
is it delivered?
Thirty Five zoned editions covering:
Do I have to run in all areas?
It's flexible. You may choose one edition or any combination of editions.
Why is it so effective?
Excellent circulation, targeted demographics, total market penetration, long table life. Plus Affluent Living Publications effectively reaches the most impressive market-the upscale homeowner.