| Table Life readership of those that keep the magazine | |||
| Less the one week | 15% | ||
| 1-2 weeks | 19% | ||
| 2-4 weeks | 24% | ||
| 5-8 weeks | 13% | ||
| 3-6 months | 10% | ||
| 7-12 months | 7% | ||
| Over one year | 8% | ||
| Throw away | 5% | ||
| Reader per copy 2.3 - Survey of other magazines that our readers read. | |||
| Architectural Digest | 8% | ||
| City Magazine | 15% | ||
| Sunset | 20% | ||
Source:
Affluent Target Marketing reader survey conducted by Market Analysis
Associate 2002.  |
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