| Table Life readership of those that keep the magazine | |||
| County | Los Angeles | San Diego | Orange |
| Less the one week | 14% | 16% | 15% |
| 1-2 weeks | 20% | 23% | 15% |
| 2-4 weeks | 23% | 22% | 27% |
| 5-8 weeks | 16% | 12% | 12% |
| 3-6 months | 9% | 11% | 11% |
| 7-12 months | 5% | 7% | 9% |
| Over one year | 7% | 8% | 10% |
| Throw away | 4% | 5% | 5% |
| Reader per copy 2.3 - Survey of other magazines that our readers read. | |||
| Los Angeles | San Diego | Orange County | |
| Architectural Digest | 17% | 3% | 6% |
| City Magazine | 24% | 19% | 3% |
| Sunset | 18% | 23% | 21% |
| Source: Affluent Target Marketing reader survey conducted by Market Analysis Associate 2002. | |||